Dell Redefines Mobile Gaming with New Alienware Offerings; bolstering the gaming scene in Singapore

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Dell Alienware

SINGAPORE, April 28, 2011 – Dell is reinforcing its Alienware brand in the Singapore gaming scene today with the launch the all-new 14-inch M14x laptop and new refreshes to popular M11x and M17x.

In addition, the company is also unveiling its first-ever Alienware Concept Store in Southeast Asia in celebration of its fifth anniversary as part of the Dell family.

 

 

New Gaming Experiences Built for You

For gamers seeking a mobile HD gaming experience who want a balance of performance and mobility, the new 14-inch M14x offers the best of both worlds. Weighing in at less than 6.5lbs, the M14x features full-voltage second-generation four- and two-core Intel Core i CPUs, discrete graphics and an optical disk drive. Additionally, the M14x offers updated graphics featuring the NVIDIA GeForce GT 555M with up to 3GB of graphics memory.

For the truly mobile gamer, the M11x has long been a favorite, but now it’s even better!  New improvements to the popular M11x include second-generation Intel Core i processors with Intel Turbo Boost Technology 2.0, updated graphics featuring the NVIDIA GeForce GT 540M. The latest M11x also features a soft touch finish with a new Nebula Red option.

The new M17x is Alienware’s first 3D capable gaming laptop, offering a realistic, lifelike, mobile gaming experience in a 17-inch display.  With its available full HD 120Hz 3D display, the new M17x offers eye-popping stereoscopic viewing for today’s most realistic gaming and mind-blowing 3D Blu-ray movie experiences.

“If you’re a gamer, you’re going to love our new family of laptops, which deliver on the features gamers care most about – uncompromised graphics performance, latency-free wireless HD streaming to HDTVs, and lifelike 3D gaming,” said Deepak Wagh, General Manager, Consumer and Small Business, Dell Singapore. “We are committed to delivering the best gaming systems for enthusiasts everywhere and we take great pride in helping them ‘pwn’, no matter where they are in the world.”

These newly launched laptops represent the most-significant expansion in Alienware’s portfolio in several years. All three platforms offer the latest in gaming technology to deliver the most immersive high-performance gaming experience imaginable.

Connecting Consumers with the Best of Alienware offeringsAlienware Singapore Store

Designed to give shoppers a chance to experience the best of Alienware and its partners, the first ever Alienware Concept Store in Southeast Asia offers customers a full range of Alienware desktops and laptops, and selection of third party accessories and software.

“Our customers have told us they want more choice, better experience and service when shopping for a new gaming machine,” said Deepak. “We want to bring the entire gaming experience to our consumers, engage directly with them and improve the experience of purchasing. We want to showcase what’s possible with our Alienware offerings.”

Celebrating the fifth anniversary

This month also marks a milestone as Alienware celebrates its five-year anniversary as part of the Dell family. The brand has a rich history of innovation and delivering solutions that delight gamers and performance enthusiasts around the world. Since its acquisition by Dell, Alienware has expanded to provide not just award-winning gaming systems, but the entire immersive gaming experience to a global fan base through major retailers worldwide, its online community portal (www.alienwarearena.com), and collaborations with gaming partners.

As part of the celebrations, Alienware will be hosting a roadshow event at Suntec City Mall on 29 April – 1 May. Consumers can look forward to a weekend of fun-filled activities including:

  • The Season One Qualifier Finals of the League of Legends gaming tournament in partnership with Garena
  • A charity auction hosted by Class 95 deejays Glenn Ong and Vernetta Lopez. All proceeds collected will be donated to ‘Operation Smile’
  • A face-off gaming challenge with popular gaming blogger Sheylara
  • Exclusive promotions on all Alienware products

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.sg.